Sponsor Us.

633,000 listens

70+ episodes

25,000+ Twitter followers

The Ladybug Podcast has reached a large audience of diverse developers from junior to senior and everything in between. According to Spotify analytics, 35% of our listeners are women, far outpacing the industry.

We’re about to kick off our sixth season in August 2021 and we have over 633,000 listens from our first five seasons. We average 6,000 listeners during episode release week and some of our episodes have well over 20,000 listens. We're very excited about the future of our podcast!

Our episodes are released first thing each Monday morning and we cover both technical topics and career advice for other developers.

$1000

Pre-Roll

We have two pre-roll slots per episode. Each pre-roll is aired after our introduction.

$600

Mid-Roll

We have two mid-roll slots per episode. Each mid-roll is aired in the middle of the episode.

 What’s Included.

  • Your logo, link, and description on the episode page

  • A link to your site within the show notes syndicated to podcast clients and our RSS feed

  • Event tracking on your logo to track clicks from our website to yours

  • Each advertisement is approximately 1 minute in length.

 Episode Format.

  • An introduction to what the episode is about

  • Our jingle

  • Pre-roll sponsors

  • The first half of the episode

  • Mid-roll sponsors

  • The second half of the episode

We can customize your message in keeping with our tone and experiences, or deliver a script you send us. We love getting to know our sponsors would love to participate in demos or even build sample apps ourselves if applicable and possible.

FAQs

Do you have a episode minimum for sponsorships?

We do not! Sponsor one episode or the entire season. Our sponsorships are first-come, first-served, so if you’re interested in sponsoring several episodes, it’s best to get in early.

Can I choose which episodes to sponsor?

Yes! We send you a list of our episodes for the upcoming season along with availability for pre-roll and mid-roll slots. You can pick and choose which episode(s) to sponsor based on your company’s interests and target audience.

Can I mix pre-roll and mid-roll sponsorships? Can I sponsor the same episode twice?

You sure can - we find some sponsors like to grab both pre-roll and mid-roll slots for a single episode to capture interest and then follow up midway through the episode. Based on availability, we often have sponsors sign on for what’s available, even if it’s a mix of pre-roll slots for some episodes and mid-roll slots for others.

Which episodes perform the best - technical or non-technical?

Listenership is quite even between the two topics, actually! Most of our subscribers are avid listeners and enjoy both technical and non-technical topics.

Can I use a different script for different episodes?

Absolutely. We only request that you send us the script at least two weeks prior to your episode going live so our team has time to record your sponsor roll.

Sponsor Us.

Interested in sponsoring us? Head over to the Contact page and send us an email!