Personal Branding

Season 2 Episode 3 | January 27, 2020

Every day we see companies market to us with a specific brand voice, and we can recognize the differences from one brand to the next. But what about personal brands? You as a person are a brand - it’s how you portray yourself on the internet and how others perceive you. I’m a brand, Emma’s a brand, Ali’s a brand. We’re all our own unique representations of ourselves. This week we’re discussing what it means to have your own personal brand and everything you need to know about building and managing your brand.

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AWS Amplify

AWS Amplify is a suite of tools and services that enables developers to build full stack serverless and cloud-based web and mobile apps using their framework or technology of choice on the front end.

Using Amplify you can quickly get up and running with things like hosting, authentication, managed GraphQL, serverless functions, APIs, machine learning, chat bots, and storage for files like images, videos, and pdfs.

Amplify is built especially in a way to enable traditionally front-end developers to be successful because they can use their existing skillset to build real-world full stack apps that in the past would require deep knowledge around back end, dev ops, and scalable infrastructure.

The Amplify Console then allows you to use a Github repository to deploy to a globally available CDN, with CI and CD built in.

To learn more, visit aws-amplify.github.io

Show notes

1:43 - What is a personal brand?

8:21 - Why would you want to build a brand?

11:10 - What are the benefits of having a personal brand?

13:29 - Who in tech has done a really good job of branding themselves?

15:29 - How did we build our brands?

18:03 - What platforms can you use to build a brand?

22:55 - The downsides of social media branding.

28:32 - How to build an audience.

32:08 - What we’re excited about in 2020.

Resources

Transcript

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